Anyone But You Broke An Impressive 8-Year Rom-Com Record

The romantic comedy Anyone But You broke a nearly decade-old box office record. Any But You opened to mixed reviews on December 22, 2023, but became one of the most profitable films in January 2024.

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According to gossip magazines and behind-the-scenes photos, Glen Powell and Sydney Sweeney's chemistry developed months before the film's release.

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Anyone But You's sleeper hit surprised modern rom-coms. Mean Girls' $28.5 million domestic gross and weak January theatrical release may have helped Anyone But You. 

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As the first R-rated rom-com in eight years, Anyone But You grossed $100 million worldwide after a $6 million opening weekend.

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Anyone But You is the first romantic comedy to reach $100 million worldwide since Bridget Jones's Baby (2016). Anyone But You outperformed Bridget Jones's Baby at the box office for several reasons. 

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Bridget Jones's Baby was popular after Bridget Jones's Diary (2001) and Edge of Reason (2004). Screenplay by Ilana Wolpert and Will Gluck inspired Anyone But You.

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Given the abundance of other viewing options and the lack of incentive to go to the theater in the age of streaming platforms, Anyone But You's $100 million box office success is even more impressive.

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Bridget Jones's Baby's mid-September theatrical release outperformed Anyone But You's late December one, which competed with Oscar contenders Poor Things, American Fiction, and The Holdovers in this slow January market.

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Star power may help Anyone But You's sales. HBO's Euphoria and Madame Web popularized Sweeney. Sweeney is popular on Instagram with 16.7 million followers. Anybody But You's TikTok intro went viral.

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Powell supports Non-You. The film revived romantic comedies after Hollywood ignored them. The 2023 film No Hard Feelings revived "classic" comedies, which may have helped Anyone But You.

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